Customer insight and the velocity at which it is changing has become the very core of TMT operations…
TECHNOLOGY + MEDIA + TELECOM
The Media Shift is Mutating Rapidly
BY 2025, SMART CONNECTED TVs WILL EXCEED 40 MILLION
THE NEW LANDING PAGE WILL BE A UNIFIED ONE – WHETHER APP, DEVICE OR PLATFORM
CXSPHERE DELIVERS
CONTEXTUALITY
+
PREDICTABILITY
TO TMT ECOSYSTEM
Predictive Consumer Insights
Content Analysis
MEDIA INSIGHTS
The New Shift
Customer Journey
New Media Models
New Revenue Models
Profitability & Growth
Workflow optimization
TMT Economics
PREDICTIVE CONTENT ANALYSIS & CONTEXTUAL INSIGHTS FOR TMT
Social Voices
Programme Profitability
Contextual Data & Mapping
Campaign & AD ROI
Thematic storage of internal data
Audience micro-segmentation
Viewership and rating data
Customer consented data
Initial data profile with data quality (DQ) Insights
Data sanitization & homogenization
CXsphere Predictive AI Core
Automated integration of all data along the customer journey
PREDICT ‘CONTENT & PRODUCT AFFINITY’ WITH CROSS AND UPSELL OPPORTUNITIES
HYPERLOCAL CHANNEL AND CONTENT PREFERNCES
VERNACULAR CONTENT AND CUSTOMER ENGAGEMENT INSIGHT
REGIONAL REVENUE AND CUSTOMER ENGAGEMENT PREDICTION FOR CHANNELS
CXSPHERE AI CORE PREDICTS ENGAGEMENT FOR BOTH TACTICAL & BUNDLED DIGITAL AUDIENCES
Media Revenue Models will evolve beyond AVOD+SVOD
WE CO-CREATE NEW REVENUE MODELS BASED ON THE PREDICTIVE CUSTOMER ENGAGEMENT WITH YOUR BRAND / CHANNEL / APP
DIFFERENTIATED ‘CONTENT + ENGAGEMENT’ INSIGHTS IN THE RURAL CONSUMER SEGMENT IS DELIVERED BY CXSPHERE
Rural consumption is now the new green channel for OTT and Media players
Regional and vernacular content consumption will increase to 60%
CXSPHERE GIVES YOU THE EDGE WITH LOCAL AND VERNACULAR INSIGHTS
