MEDIA & ENTERTAINMENT

Customer insight and the velocity at which it is changing has become the very core of TMT operations…

TECHNOLOGY + MEDIA + TELECOM

The Media Shift is Mutating Rapidly

BY 2025, SMART CONNECTED TVs WILL EXCEED 40 MILLION

THE NEW LANDING PAGE WILL BE A UNIFIED ONE – WHETHER APP, DEVICE OR PLATFORM

CXSPHERE DELIVERS
CONTEXTUALITY
+
PREDICTABILITY

TO TMT ECOSYSTEM

Predictive Consumer Insights

Content Analysis

MEDIA INSIGHTS

The New Shift

Customer Journey

New Media Models

New Revenue Models

Profitability & Growth

Workflow optimization

TMT Economics

PREDICTIVE CONTENT ANALYSIS & CONTEXTUAL INSIGHTS FOR TMT

Social Voices

Programme Profitability

Contextual Data & Mapping

Campaign & AD ROI

Thematic storage of internal data

Audience micro-segmentation

Viewership and rating data

Customer consented data

Automated data integration from multiple sources

CXsphere Predictive analysis platform (Content & Contextuality vs Revenue | Cost | Viewership)

Predictive localized, demographic, psychographic and behavioral content profiling.

Initial data profile with data quality (DQ) Insights
Data sanitization & homogenization
CXsphere Predictive AI Core
Automated integration of all data along the customer journey
KPIs to operational data mapping
depp learning, artificial intelligence (AI) with machine learning process, vector design

Content theme analysis & Contextual intelligence

Content engagement / stickiness prediction

Content placement and economics

Content value proposition prediction

PREDICT ‘CONTENT & PRODUCT AFFINITY’ WITH CROSS AND UPSELL OPPORTUNITIES

HYPERLOCAL CHANNEL AND CONTENT PREFERNCES

VERNACULAR CONTENT AND CUSTOMER ENGAGEMENT INSIGHT

REGIONAL REVENUE AND CUSTOMER ENGAGEMENT PREDICTION FOR CHANNELS

CXSPHERE AI CORE PREDICTS ENGAGEMENT FOR BOTH TACTICAL & BUNDLED DIGITAL AUDIENCES

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Media Revenue Models will evolve beyond AVOD+SVOD

WE CO-CREATE NEW REVENUE MODELS BASED ON THE PREDICTIVE CUSTOMER ENGAGEMENT WITH YOUR BRAND / CHANNEL / APP

DIFFERENTIATED ‘CONTENT + ENGAGEMENT’ INSIGHTS IN THE RURAL CONSUMER SEGMENT IS DELIVERED BY CXSPHERE

Rural consumption is now the new green channel for OTT and Media players
Regional and vernacular content consumption will increase to 60%

CXSPHERE GIVES YOU THE EDGE WITH LOCAL AND VERNACULAR INSIGHTS

Rural consumption is now the new green channel for OTT and Media players.

DIFFERENTIATED ‘CONTENT + ENGAGEMENT’ INSIGHTS IN THE RURAL CONSUMER SEGMENT IS DELIVERED BY CXSPHERE